Date Posted: December 12, 2024
Application Deadline: December 29, 2025
Job Type: Full-Time / Permanent
Job Category:
- Business, Accounting and Marketing
- Community and Social Services
- Information Technology (IT) and Data Analytics
Job Start Date: Immediately
Job Location: On-site Position (Charlottetown, PEI, Canada)
Positions Available: 1
Salary: $31.08 - $38.87 per hour (Level 15 UPSE)
Hours Per Week: 37.5
Job Description
This Social Media and Digital Content Officer is responsible for developing and executing Tourism PEI’s social media strategy to enhance its online presence, engage with its audience, and achieve marketing and communication goals. Their primary tasks include creating and curating content, monitoring social media platforms, engaging with followers, analyzing performance metrics, and staying updated on social media trends. They also collaborate with other departments to ensure consistency in messaging and branding across all digital channels. Duties will include but are not limited to:
- Create compelling well written content for social media outlets that is timely and engaging including leveraging videos, high quality infographics, photos, and writing informative texts;
- Select and share relevant third-party content that aligns with Tourism PEI’s brand and values,
- Identify and collaborate with influencers, partners and brand ambassadors to amplify social media reach;
- Collaborate and coordinate with the marketing team and media relations team in creating effective communication and ensuring a strong and consistent voice on all social platforms this is aligned with the organization’s desired public image;
- Act as Tourism PEI’s Social Media subject matter expert, mentoring other social media contributors and managers on all social media best practices. This includes guidance for use of third-party listening, monitoring or analytic products;
- Plan, develop, evaluate, and execute strategic content calendars with daily key messages that aligns with the strategy, marketing campaigns and demand generators;
- Ensure professional, friendly, and highly responsive social media content is distributed and maintains the highest standards of appearance, both in English and in French;
- Engage with social media followers in real time as required. Monitor social channels, and work in partnership with other agencies and third parties to identify issues and respond effectively and timely to online comments and questions;
- Design and execute social media campaigns to support broader marketing and communication goals while keeping a pulse on what’s trending;
- Develop key performance targets and data gathering processes, and identify, collect, and regularly distribute social media analytics; and -Other duties as required
Qualifications
Minimum Qualifications:
- Successful completion of a university degree in communications, marketing or related field - Considerable experience in corporate communications
- Considerable experience with social media (Facebook, Twitter, Instagram, TikTok etc.), and in analytics and reporting social media metrics
- Experience with web content management systems (Drupal, etc.)
- Demonstrated equivalencies will be considered
- Excellent writing skills (grammar, composition, readability, spelling, typing speed)
- Must have a strong knowledge of digital marketing and concepts (SEO, SEM, etc.)
- Must be proficient with MS Word and have a strong working knowledge of other common commercial software applications (e-mail, PowerPoint, Excel, etc.)
- Must have a knowledge of G4 analytics and of social media scheduling tools
- Excellent collaborative and interpersonal communication skills
- Must be self-directed and possess an ability to work independently
- Must have good previous work and attendance record
Other Qualifications:
- Bilingual (English/French written fluency) considered an asset
- Preference will be given to UPSE Civil Employees as per the UPSE Civil Collective Agreement. This competition may be used to fill future job vacancies.
Other
What we offer: Health and dental benefits Pension plan Up to $2,500 annual training funds Paid vacation and sick leave
How to Apply
Submit your application online at:
Company Information
Company Name: PEI Gov: Dept of Fisheries, Tourism, Sport & Culture
Address: PO Box 2000
City/Town: Charlottetown
Postal/Zip Code: C1A 7N8
Province/State: PEI
Country: Canada
Website:
Company Contact
Contact Person: Margo Thistle
Contact Person Job Title: Human Resources Officer
Telephone: 902-368-5913
Email: mmthistle@gov.pe.ca
